Fundación La Libertad is a prominent public-private alliance in Costa Rica dedicated to cultural and economic development. Since 2022, Emberlight Global has served as their strategic digital partner, transforming a massive, unmanaged digital ecosystem into a high-performance asset that drives social impact.
When the engagement began, the Foundation’s website faced several structural and strategic limitations:
Overly Complex Navigation
The site had grown organically over time, resulting in excessive information architecture complexity, fragmented user journeys, and difficulty for visitors to locate relevant content.
Lack of Success Metrics
There was no analytics framework or clear definition of what success looked like for the website, making performance measurement and optimization impossible.
Decentralized Content Governance
Multiple departments independently updated content without unified standards, introducing inconsistencies, formatting issues, and technical instability.
Brand Evolution Requirements
Following a full organizational rebrand, Fundación La Libertad needed its digital presence to reflect its new identity while modernizing the overall user experience.
Discovery & Strategic Workshops
We facilitated collaborative workshops with leadership and stakeholders across departments to define:
Full Website Audit
Our team conducted a comprehensive audit of the existing site to evaluate:
Rather than treating the engagement as a simple redesign, Emberlight approached the project as a strategic digital transformation initiative.
To align with Fundación La Libertad’s organizational rebrand and launch timeline, Emberlight designed and developed a Minimum Viable Product (MVP) version of the new website, delivering a significantly improved digital experience within an accelerated timeframe while establishing the strategic foundation for future growth.
Delivered
Outcome
The MVP launched successfully in August 2023 in tandem with Fundación La Libertad’s new brand rollout, delivering a modernized platform that dramatically improved the organization’s digital presence and established the technical and strategic groundwork for long-term growth.
As is common in large organizations, maintaining consistency post-launch proved difficult without formal governance processes.
Over time:
This revealed a critical truth:
A successful digital platform requires not only strong initial execution, but also sustained governance, maintenance, and strategic ownership.
In 2025, Fundación La Libertad re-engaged Emberlight to restore site stability and resume progress toward the long-term vision.
Our Work Included
Result
A stable, performant, and scalable “Back to Basics” platform was launched in January 2026, re-establishing the website as a reliable digital foundation.
What began as a redesign project evolved into a long-term strategic partnership.
Emberlight Global now works closely with Fundación La Libertad not only as an execution partner, but as an advisor helping shape the Foundation’s broader digital vision.
Together, we are actively planning the transformation of the website into a high-ROI strategic asset.
Impact
Today, Fundación La Libertad’s website is no longer viewed as simply an informational platform.
It is becoming a strategic communications platform, a fundraising and engagement tool, a scalable digital ecosystem, and a reflection of the Foundation’s operational excellence and mission.
Through a multi-year strategic partnership, Emberlight Global helped Fundación La Libertad evolve its digital presence from a fragmented website into the foundation of a scalable digital ecosystem, positioning the organization for greater reach, stronger engagement, and long-term impact.
