Supporting a large-scale migration to Adobe Experience Manager (AEM) across multiple portfolio brands under aggressive timelines and evolving operational requirements. Wrench Group partnered with Emberlight Global to support the migration of multiple high-volume brand websites from WordPress to Adobe Experience Manager. What began as a content authoring and QA engagement quickly evolved into a broader operational partnership spanning UX, front-end implementation, governance, process optimization, and enterprise-scale delivery coordination across multiple brands running in parallel.
The original engagement focused on migrating a portfolio of large brand websites into Adobe Experience Manager, including hundreds of pages per brand across both marketing and blog content. Early planning revealed the scale and complexity of the effort, with individual sites ranging from several hundred to more than one thousand pages each.
Beyond the volume itself, the migration effort involved significant operational and technical challenges:
At the same time, Wrench Group’s internal teams were balancing platform implementation, stakeholder management, and ongoing operational delivery across the organization.
What initially appeared to be a straightforward migration initiative quickly evolved into a much broader enterprise-scale operational challenge requiring stronger governance, tighter cross-functional coordination, and significantly more scalable execution processes.
Emberlight Global began by auditing the live websites, existing authoring workflows, AEM implementation processes, and delivery dependencies across teams. Very early in the engagement, it became clear that scaling the migration effort successfully would require more than additional content resources. It required operational transformation.
We worked closely with Wrench Group leadership to establish a structured, repeatable migration framework capable of supporting multiple brands in parallel while maintaining consistency and governance across all workstreams.
Operational Improvements Introduced
Migration & Authoring Strategy
As the complexity of the engagement increased, Emberlight Global rapidly scaled and rebalanced the team to include:
This enabled the organization to move from isolated migration efforts into a far more scalable and collaborative operational model.
A major focus of the engagement involved improving coordination between internal stakeholders, development teams, content teams, QA resources, and brand leadership.
At the time, many workflows depended heavily on manual coordination and fragmented communication between teams operating across different systems, time zones, and responsibilities. Emberlight Global helped introduce operational structure that significantly improved visibility, accountability, and execution speed.
Process & Governance Enhancements
Communication & Delivery Alignment
This governance structure became increasingly important as redesign initiatives and new requirements were introduced midstream. Instead of slowing delivery, the improved operational model allowed the program to absorb additional scope while maintaining momentum across active migrations.
The engagement ultimately evolved into a deeply integrated partnership where Emberlight Global was not only executing migration tasks, but actively helping shape delivery strategy, operational planning, and large-scale execution processes across the broader program.
As the migration program progressed, the scope expanded significantly beyond content entry and QA.
Several brands introduced redesign initiatives while migrations were already underway, requiring Emberlight Global to establish parallel execution tracks capable of supporting design implementation, front-end theming, and content migration simultaneously.
This introduced a new level of complexity:
To support this evolution, Emberlight Global strengthened collaboration between technical leadership, content management, and front-end implementation teams.
Key Areas of Expansion
The engagement evolved from a migration initiative into a much broader operational partnership focused on enabling scalable enterprise delivery across multiple digital properties.
By introducing stronger governance, structured delivery processes, and clearer operational ownership, Emberlight Global helped significantly improve execution efficiency across the migration program.
Delivery Outcomes
Quality & Workflow Improvements
The engagement created a much more scalable operational foundation capable of supporting ongoing migration and redesign efforts simultaneously.
Beyond immediate migration delivery, the partnership helped Wrench Group establish a stronger long-term framework for enterprise-scale AEM operations.
Strategic Improvements
Enterprise Delivery Enablement
As the engagement evolved, Emberlight Global became a strategic operational partner helping guide execution, scale processes, and strengthen enterprise delivery capabilities across the broader digital ecosystem.
Through its collaboration with Wrench Group, Emberlight Global helped transform a large-scale AEM migration initiative into a scalable operational framework capable of supporting multiple brands, evolving requirements, and parallel delivery streams simultaneously.